Original Publish Date » April 6 , 2025
Last Updated » 2 weeks
Bloomberg » As in any European supermarket, products here are sourced from around the world. But last month, this branch of the upmarket grocery store Føtex — along with others owned by Denmark’s Salling Group — introduced a new way for shoppers to avoid buying US products: small black stars that indicate goods made in Europe. In the drinks aisles, the Danish soft drink Faxe Kondi is displayed with a star; nearby Pepsi Max is not. There’s a star for a box of Italian Il Capolavoro wine, but not for Californian pinot noir.
The stars “make it easier to make a choice,” said Mogensen, one of the few shoppers in Føtex on a quiet Tuesday afternoon. The system helps her support European firms and buy products that produce fewer emissions because they haven’t been shipped as far, Mogensen said. “So I use it for environmental reasons and at the moment also to avoid supporting the Americans.”
Salling, a retail group that owns Føtex and other supermarket brands, launched the initiative after receiving messages from customers who wanted to buy more groceries from European brands, Chief Executive Officer Anders Hagh said.
