“You know, alcohol is the favourite substance of many policymakers and indeed for a lot of us. It has sort of an iconic cultural status. Politicians — they don’t want to do much about it,” said Dr. Tim Naimi, the director of the Canadian Institute for Substance Use Research at the University of Victoria.

“It’s the leading cause of preventable death in Canada. It’s the government’s job to protect Canadians from the tremendous harms caused by alcohol. For some reason, they feel threatened by the facts.”